eCa$hTalk http://www.ecashtalk.com Sifting through online marketing mis-information: so you don't have to! Sat, 03 Jan 2009 16:00:49 +0000 http://wordpress.org/?v=2.7 en hourly 1 Speed PPC — the best tool for PPC http://www.ecashtalk.com/speed-ppc-the-best-tool-for-ppc/ http://www.ecashtalk.com/speed-ppc-the-best-tool-for-ppc/#comments Sat, 03 Jan 2009 16:00:49 +0000 Phil Ayres http://www.ecashtalk.com/?p=33 I do a ton of PPC.  I have found no better tool for doing it than Speed PPC.  Amazing tool.  Check it out.

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]]> http://www.ecashtalk.com/speed-ppc-the-best-tool-for-ppc/feed/ I am so bad that I got banned from Google http://www.ecashtalk.com/i-am-so-bad-that-i-got-banned-from-google/ http://www.ecashtalk.com/i-am-so-bad-that-i-got-banned-from-google/#comments Tue, 28 Oct 2008 19:37:42 +0000 Phil Ayres http://www.ecashtalk.com/i-am-so-bad-that-i-got-banned-from-google/ Yes, I have been required to enter the funky letters in the box before.  But, today, for the first time, I was locked out of Google altogether!  Yes, it appeared to the Google gods thought that whatever I was doing was just too pretty to be a human.  Therefore, it must be automated.  F-in google.

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]]> http://www.ecashtalk.com/i-am-so-bad-that-i-got-banned-from-google/feed/ What Joe the Plumber can teach you about marketing http://www.ecashtalk.com/what-joe-the-plumber-can-teach-you-about-marketing/ http://www.ecashtalk.com/what-joe-the-plumber-can-teach-you-about-marketing/#comments Thu, 16 Oct 2008 15:24:32 +0000 Phil Ayres http://www.ecashtalk.com/what-joe-the-plumber-can-teach-you-about-marketing/ Whether you think it is corny or not, Joe the Plumber can offer you some great lessons about marketing:
  1. Put yourself in the right place to get known.  What did Joe do?  He went to talk with Obama weeks before the election.  He didn’t tell it to the guy at the gas station.  He put himself in a place to get his message out there.
  2. Have a good elevator pitch.  Joe was able to put his “agenda” in a couple of sentences.  It was not a complex message that he was presenting.  He did an effective job of capturing it in a short conversation.
  3. Appeal to the “average Joe”.  Joe’s was not a difficult concept to absorb.  It was simple.  His concerns appeal to the average person.
  4. Turn your message into a story.  Whether you think this whole thing is ridiculous or not, Joe took his “message” and put it in the form of a good story.  Sound advice for a marketer.
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]]> http://www.ecashtalk.com/what-joe-the-plumber-can-teach-you-about-marketing/feed/ Great video on the fundamentals of SEO http://www.ecashtalk.com/great-video-on-the-fundamentals-of-seo/ http://www.ecashtalk.com/great-video-on-the-fundamentals-of-seo/#comments Mon, 25 Aug 2008 19:30:06 +0000 Phil Ayres http://www.ecashtalk.com/great-video-on-the-fundamentals-of-seo/
South Florida SEO Meetup - June from Davide Di Cillo on Vimeo. 

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]]> http://www.ecashtalk.com/great-video-on-the-fundamentals-of-seo/feed/ The Basics of Link Building http://www.ecashtalk.com/the-basics-of-link-building/ http://www.ecashtalk.com/the-basics-of-link-building/#comments Thu, 21 Aug 2008 13:54:26 +0000 Phil Ayres http://www.ecashtalk.com/the-basics-of-link-building/ I came across this awesome post at Search Engine Roundtable on link building.

Blogged with the Flock Browser

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]]> http://www.ecashtalk.com/the-basics-of-link-building/feed/ How to find and delete old files http://www.ecashtalk.com/how-to-find-and-delete-old-files/ http://www.ecashtalk.com/how-to-find-and-delete-old-files/#comments Thu, 31 Jul 2008 18:09:32 +0000 Phil Ayres http://www.ecashtalk.com/how-to-find-and-delete-old-files/ I ran across this great tool for locating files for deletion on  your hard drive.  We have all been in that situation where you need to delete something.  You can’t even defragment anymore because you don’t have 15% free!  Here’s the key…

http://windirstat.info/

What’s cool about this site is that it gives you a nice picture that SHOWS you how big the files are… so you can get a visual on what needs to be deleted.  AWESOME!  I highly recommend.  And, it is free.

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]]> http://www.ecashtalk.com/how-to-find-and-delete-old-files/feed/ Yahoo Directory Phone Number and E-mail Contact Information http://www.ecashtalk.com/yahoo-directory-phone-number-and-e-mail-contact-information/ http://www.ecashtalk.com/yahoo-directory-phone-number-and-e-mail-contact-information/#comments Mon, 28 Jul 2008 18:06:11 +0000 Phil Ayres http://www.ecashtalk.com/yahoo-directory-phone-number-and-e-mail-contact-information/ In case you have ever tried to call Yahoo, as you know, it is a HUGE pain in the ass.  First of all, you cannot find a number.  And, when you do, you are on hold forever.

So, for those of you who actually need to call Yahoo about a directory listing, you are out of luck if you need to speak to someone - because, (shocker) they don’t speak to customers.  Perhaps, that explains Yahoo’s tremendous success in recent years (or lack thereof).  But, here is a good phone number for Yahoo merchant solutions:

1-866-800-8092, option 4

If you need an e-mail address to e-mail about your Yahoo directory submission, it is:

bizex-admin@yahoo-inc.com

Bet you never would have guessed at that one, huh?

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]]> http://www.ecashtalk.com/yahoo-directory-phone-number-and-e-mail-contact-information/feed/ How the face of video content will change in years to come http://www.ecashtalk.com/how-the-face-of-video-content-will-change-in-years-to-come/ http://www.ecashtalk.com/how-the-face-of-video-content-will-change-in-years-to-come/#comments Mon, 21 Jul 2008 14:04:11 +0000 Phil Ayres http://www.ecashtalk.com/how-the-face-of-video-content-will-change-in-years-to-come/ Some believe that Google is really close toward possessing the technology that would allow them to transcribe videos and index the content on a highly scalable level.  Right now, they are doing this with 2008 election coverage.  Check this out.  This is VERY exciting:

http://www.seroundtable.com/archives/017739.html

WebmasterWorld administrator, Tedster, started a thread at WebmasterWorld suggesting that Google may begin indexing audio files in the near future. Tedster linked to the recent news on Google announcing that they are “automatically” transcribing YouTube videos “from speech to text” and then indexing that content in a searchable format.

Personally, I think if they got that technology down, it would simply rock. But it would make much of the audio files, MP3s, videos and multimedia content all searchable.

Many operating systems have speech to text technology. They make software that tries to transcribe your voice as you speak to it. They make technology, OCR, that reads text as an image and translates it to machine readable text. None of this technology is perfect, or even close to it. Google has dabbled in all of this in the past and I am sure they continue to experiment with this now and in the future.

So keep watching the accuracy of search results such as filetype:mp3.

Not sure when this will happen.  But, it WILL happen.  Right now, it is too easy to game the video rankings.  So, it is clear that Google would like to develop a system like this that actually provides legitimate rankings for video.  So, take my advice … invest in video content.

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]]> http://www.ecashtalk.com/how-the-face-of-video-content-will-change-in-years-to-come/feed/ New Facebook launches today http://www.ecashtalk.com/new-facebook-launches-today/ http://www.ecashtalk.com/new-facebook-launches-today/#comments Mon, 21 Jul 2008 13:43:52 +0000 Phil Ayres http://www.ecashtalk.com/new-facebook-launches-today/ It is clear that the new Facebook will be somewhat different from your current version.  To see what the new one will look like, you can login to www.new.facebook.com.  These are the main differences (ala Tech Crunch):

The biggest visual change people will see on the home page - the combination of status updates, wall posts and news feed items into a single content stream. On the profile page status updates and other mini-feed items are also combined, and users are shown a big text box at the top encouraging them to update their status. For more details on the updates, see Inside Facebook

Tech Crunch goes on to mention that many of these changes are very much like what you see at FriendFeed.

Right now, a few of these sites appear to be serving the same purpose.  I repeatedly find myself updating my Twitter feed, and then going over to update my status on Facebook.

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]]> http://www.ecashtalk.com/new-facebook-launches-today/feed/ Top Joomla Extensions and components http://www.ecashtalk.com/top-joomla-extensions-and-components/ http://www.ecashtalk.com/top-joomla-extensions-and-components/#comments Wed, 16 Jul 2008 20:03:29 +0000 Phil Ayres http://www.ecashtalk.com/top-joomla-extensions-and-components/
  • All Videos - video extension
  • Joomap - sitemap component
  • Jim - Joomla Instant Messaging
  • JCE - Joomla Content Editor
  • JEvents - Calendar
  • Joomla Bookmarks
  • Fireboard forums
  • Joomla Explorer

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