Yes, I have been required to enter the funky letters in the box before. But, today, for the first time, I was locked out of Google altogether! Yes, it appeared to the Google gods thought that whatever I was doing was just too pretty to be a human. Therefore, it must be automated. F-in google.
This week, the world got the unique opportunity to peak ever so slightly under the hood at Google. According to Eric Lander of Search Engine News, one of his associates noticed some numbers that just appeared under a sponsored search ad:
The Google Adwords Quality Score pictures looked like this:
As Eric and team point out, the 3 numbers represented are “Pscore”, “mCPC”, and thresh. I don’t think that anyone is exactly sure what to make of this, yet. Pscore is apparently a mathematical term which:
represents minus logarithm of the P-value. P-value measures the probability of achieving the same or better quality of match at a chance, i.e. at random picking the structures from the database. “Quality of match” is a complex characteristics, which accounts for RMSD, number of aligned residues Nalgn, number of gaps Ngaps, number of matched Secondary Structure Elements and the SSE match score. The higher P-score (the lower P-value), the more surprising, or statistically significant, is the match.
mCPC is likely “Max Cost Per Click”. This would make sense. Look at how high the mCPC is on the Honda ad, versus the smaller dealer. OUCH!
Though this information doesn’t provide us significant insight into Google Adwords, it does give us more clues about Google’s system.
It’s a known fact. The search engines like good, original content - and for the most part, large sites. So, as you build your rankings, you will want to keep track of how many pages on your site that are indexed in Google. This is actually, a very simple process. You can check it out in Webmaster Central.
Or, you can simply go to the Google command line and enter site:www.[name of your site] .com . You will get the total number of pages. For example, I did a query on MommyAdvisor , one of my sites. I have 18,100 pages indexed in Google.
From there, go to the bottom of the results and click on the last page of the results. It is my own personal belief that any of your pages that are not presented after that page - it is a darn good chance that they are in the supplemental index. Now, if you know what I am talking about, you are saying, "but, I thought that Google abandoned the supplemental index ". Officially, yes, but, I still believe that their is some distinction in place for less significant pages. And, if you are seeing that a considerable number of your pages cannot be seen, it is time to build some links. Look, the supplemental index did not go away… Google just made it harder to find those pages.
