What Joe the Plumber can teach you about marketing
Whether you think it is corny or not, Joe the Plumber can offer you some great lessons about marketing:
- Put yourself in the right place to get known. What did Joe do? He went to talk with Obama weeks before the election. He didn’t tell it to the guy at the gas station. He put himself in a place to get his message out there.
- Have a good elevator pitch. Joe was able to put his “agenda” in a couple of sentences. It was not a complex message that he was presenting. He did an effective job of capturing it in a short conversation.
- Appeal to the “average Joe”. Joe’s was not a difficult concept to absorb. It was simple. His concerns appeal to the average person.
- Turn your message into a story. Whether you think this whole thing is ridiculous or not, Joe took his “message” and put it in the form of a good story. Sound advice for a marketer.
