8 May, 2008
In case you have not seen the new “Going Natural” Stompernet video, you should check it out. It definitely is a different approach to Adwords. I sort’ve cut my teeth on Adwords, via Perry Marshall and the other Adwords gurus. Most of these guys would tell you the same thing. Land yourself in an average position of 4-6. Why? Because, these searchers are “hard-core”… meaning, they will buy your product, for sure - I guess, because they worked harder to get there. Logic that makes sense, right?
Well, in this new Stompernet video, they tell you to throw that advice out the door. Go for the #1 position, cut Google’s recommended bid in half. Bid that. I was thinking “#1???? What????” Reason being… they have done quite a bit of testing and found that the individuals with greater commercial intent only look at the first couple of ads. That’s it. This also makes sense. But, it may not make sense, based on your product. If you are an affiliate marketer in the stroller category (which I am)… it may not make sense for you to be paying $2-3/click for that #1 position. I am not buying it for every situation. But, if your margins are good in your business it might work.
1 May, 2008
This week, the world got the unique opportunity to peak ever so slightly under the hood at Google. According to Eric Lander of Search Engine News, one of his associates noticed some numbers that just appeared under a sponsored search ad:
The Google Adwords Quality Score pictures looked like this:
As Eric and team point out, the 3 numbers represented are “Pscore”, “mCPC”, and thresh. I don’t think that anyone is exactly sure what to make of this, yet. Pscore is apparently a mathematical term which:
represents minus logarithm of the P-value. P-value measures the probability of achieving the same or better quality of match at a chance, i.e. at random picking the structures from the database. “Quality of match” is a complex characteristics, which accounts for RMSD, number of aligned residues Nalgn, number of gaps Ngaps, number of matched Secondary Structure Elements and the SSE match score. The higher P-score (the lower P-value), the more surprising, or statistically significant, is the match.
mCPC is likely “Max Cost Per Click”. This would make sense. Look at how high the mCPC is on the Honda ad, versus the smaller dealer. OUCH!
Though this information doesn’t provide us significant insight into Google Adwords, it does give us more clues about Google’s system.
