The New Stompernet Video
In case you have not seen the new “Going Natural” Stompernet video, you should check it out. It definitely is a different approach to Adwords. I sort’ve cut my teeth on Adwords, via Perry Marshall and the other Adwords gurus. Most of these guys would tell you the same thing. Land yourself in an average position of 4-6. Why? Because, these searchers are “hard-core”… meaning, they will buy your product, for sure - I guess, because they worked harder to get there. Logic that makes sense, right?
Well, in this new Stompernet video, they tell you to throw that advice out the door. Go for the #1 position, cut Google’s recommended bid in half. Bid that. I was thinking “#1???? What????” Reason being… they have done quite a bit of testing and found that the individuals with greater commercial intent only look at the first couple of ads. That’s it. This also makes sense. But, it may not make sense, based on your product. If you are an affiliate marketer in the stroller category (which I am)… it may not make sense for you to be paying $2-3/click for that #1 position. I am not buying it for every situation. But, if your margins are good in your business it might work.
